EPL Media is an advertising technology agency that connects brands, agencies and platforms across Latin America, making the complex simple. We work with a close, human and service-oriented approach, where every solution is designed to generate real impact.
Doesn't your agency or company have its own programmatic team yet? Learn about our white label service →
Brands and agencies that have run campaigns with us
Not every novelty adds value to your campaign. The challenge is not chasing what is new, but knowing which innovation truly contributes to your results.
Many promise innovation and performance, but execute and respond without the agility brands need to move at the pace of the market.
Unclear solutions leave clients with more doubts than results.
We simplify digital advertising by combining technology, measurement and more than 25 years of experience, with a close service. We focus on executing with clarity, responding quickly and constantly following through to achieve real results.
We activate campaigns focused on real ad visibility, taking care of context and boosting branding to generate impact and recall.
See how we workWe measure how campaigns influence attention, perception and audience behavior: Lumen, Brand Lift and more.
Learn about the technologyWe activate campaigns focused on real ad visibility, taking care of context and boosting branding to generate impact and recall. Two ways to run campaigns, you choose:
Agile execution with ongoing support
We plan, implement and optimize campaigns quickly and in an orderly way, with support throughout the entire process.
Available targeting
Curated access to premium inventory
Connect your DSP to a curated deal of audiences and sites, continuously optimized to ensure quality and scale.
Available targeting
All formats, available in both modalities
By connecting without intermediaries we get first look from publishers. That lets us guarantee KPIs, not just promise them.
Discover what a clear strategy can do for your next campaign.
Our technology complements the programmatic strategy and lets us make better decisions, with experience applied to real campaigns. Click on each one to see how it works.
Brands and verticals that trusted EPL Media through programmatic buying.
◉ Success stories · Lumen attention measurementFeatured case · DIRECTV · Chile · 360° Strategy
Display, Rich Media, Video, CTV, Audio and Social to Display working together, powered by technology —DCO adapting the creative to each match and Brand Lift measuring the brand impact—: broad coverage, controlled frequency and balanced distribution.
Launches and collaborations with Erase and Wipe & Reveal formats: branding with qualified traffic, without giving up either one.
Nationwide awareness and consideration with interactive Rich Media, high impact from the very first contact.
CTV video on premium inventory with nationwide coverage: full viewing of the message on the home's big screen.
Brand awareness in a context of very high attention, with interactive formats in premium, brand-safe environments.
Regional scale with high-impact formats, plus a Brand Lift study to measure whether the campaign stuck in users' minds.
See case + Brand Lift →Visibility and engagement in contextual environments, with attention measured by Lumen: 16.9 seconds of average view time.
Brand visibility on leading media outlets (Clarín, Olé, El Cronista and more): highly credible news contexts.
Awareness and qualified traffic for data and AI courses, optimizing investment based on users' real interest.
A different kind of success story: here the result isn't just the click, it's real attention, measured with eye-tracking and artificial intelligence. Each case shows the campaign's Lumen metrics: % Viewed, Avg. View Time y APM.
1.5 M impressions with attention-based optimization: the whitelist was adjusted based on the sites and devices with the best Lumen performance.
Also: average VCR of 74% on Video and 100% delivery of the objective.
The campaign evolved from click-based reading to an attention-driven strategy: with Lumen, a whitelist of high-APM sites was built.
Also: 2.7 M impressions in Phase 3, with viewability up to 87%.
Content awareness in FAST environments, focused on consumption time: sustained attention well above the industry benchmark.
Also: +1 M regional impressions, with 60% unique impacts.
We have a success story for every format and every vertical.
Ask for your vertical's caseDirect connection, certified inventory, guaranteed metrics, no minimum spend and a team that supports you. The foundation all our campaigns run on.
By connecting without intermediaries we access exclusive spaces: the ad loads together with the site. Better placements, excellent KPIs.
All our inventory is certified by TAG Certified Against Fraud, audited by Deloitte: a program that reduces fraud by more than 88%.
We combine different audience groups (automotive, sports, family, shopping and more) to precisely reach your target audience.
We work with the most relevant publishers in every market, connected directly: through our sister company E-Planning we have more than 4,000 direct integrations with advertisers, agencies and publishers. Investing in premium inventory reduces risk and improves brand perception.
We don't require a minimum spend to work with you. You can start with whatever budget you have today and scale as results come in: a local brand with a small campaign gets the same technology, the same premium inventory and the same team as a regional campaign.
A close-knit team that supports the whole campaign: follow-up, continuous optimization and strategic focus. Local invoicing and simplified payments.
Our own inventory and direct connections, with real reach and solutions adapted to each country. In Latam, more than 400 million reachable users.
Hover over each country to see the % of digital users we reach
Doesn't your agency or company have its own programmatic team yet? We work as an extension of your structure: you sell the service under your brand, we run the campaigns. No minimum investment and in any country in the region.
Planning, activation, optimization and reports are on us. You keep the commercial relationship with your client.
White label mode: proposals, pieces and reports ready to present as your own, with your identity.
Add programmatic capacity without hiring a team or investing in technology, with support on every campaign.
If your clients are small or local brands, they can still run campaigns. We don't require minimum spend: we work with whatever budget there is, in any country, with the same attention as a regional campaign.
Let's talk about the model that best fits your company.
The market is increasingly competitive; that's why we support brands and agencies end to end: clear strategy, formats that capture attention and studies that prove real results.
LESS PROMISES,
MORE RESULTS.
Rich Media, Display, Video, CTV and Audio. Design and adaptation of pieces included, with support throughout the whole campaign.
High impact, full-screen, with excellent metrics. Requires publisher approval. Web & App.
Mobile 320×480 · Desktop 800×600 · Max. weight 2 MB
Video with interactive elements over the piece. Up to 15 seconds.
Mobile 300×250 / 320×480 · Desktop 800×600
Interactive video + image gallery in a single piece. Up to 15 seconds.
Mobile 300×250 / 320×480 · Desktop 800×600
A still image + a video coexisting in the same creative.
Mobile 300×250 / 320×480 · Desktop 800×600
Slide the image and compare it with another one: perfect for before and after.
Mobile 300×250 / 320×480 · Desktop 800×600
Swipe and discover the hidden message behind the piece.
Mobile 300×250 / 320×480 · Desktop 800×600
Play with the elements and discover the message. Interaction that gets remembered.
Mobile 300×250 / 320×480 · Desktop 800×600
Put the puzzle together and reveal the full creative.
Mobile 300×250 / 320×480 · Desktop 800×600
The user picks their favorite and explores the content.
Mobile 300×250 / 320×480 · Desktop 800×600
A still image + countdown timer. Ideal for launches and events.
Mobile 300×250 / 320×480 · Desktop 800×600
Scroll and discover the product gallery within the piece.
Mobile 300×250 / 320×480 · Desktop 800×600
One click on the banner and it expands into a full-screen interstitial.
Mobile 300×250 / 320×480 · Desktop 800×600
Wipe the screen and discover the message. Used by Puma with a CTR above 1%.
Mobile 300×250 / 320×480 · Desktop 800×600
Tap the elements and discover the message piece by piece.
Mobile 300×250 / 320×480 · Desktop 800×600
Drag and drop the object: physical interaction with the brand.
Mobile 300×250 / 320×480 · Desktop 800×600
The banner expands into an interactive map with the nearest points of sale.
Mobile 300×250 / 320×480 · Desktop 800×600
Always visible: follows the user's scroll. Ideal for brand recall.
Mobile 320×50 · Desktop 728×90
The format every publisher accepts by default: ideal for reach and volume of unique users.
300×250 · 336×280 · 728×90 · 320×50 · 160×600 · 970×90 and more
Video that runs outside a player, natively integrated into editorial content.
1920×1080 · 1280×720 · 1440×1080 · 854×480
Video that runs inside a video player, before or during the content.
1920×1080 · 1280×720 · 1440×1080 · 854×480
The user gets an in-app reward (coins, lives, perks) for watching the full video.
1920×1080 · 1280×720 · 1440×1080 · 854×480
Your brand on the home's big screen, in premium streaming environments.
.mp4 · VAST 2.0 / 3.0 / 4.0
Non-skippable 15 or 30-second audio ads, in music and podcasts.
.mp3 · .wav · .wma · .ogg
Files: .jpg, .jpeg, .gif, .png
Sizes: 300×250 · 336×280 · 468×60 · 160×600 · 320×50 · 320×100 · 320×480 · 728×90 · 970×90 · 800×600
Files: .avi, .mov, .mp4, .m4v, .mpeg, .mpg, .webm, .wmv
Max. duration: 30s · Resolutions: 1920×1080 · 1280×720 · 1440×1080 · Aspect ratio 16:9 / 4:3
Files: .mp4, VAST 2.0 / 3.0 / 4.0
Duration: 15 to 60s · Standard resolution 1920×1080
Files: .mp3, .wav, .wma, .ogg
Duration: 15 or 30s (non-skippable) · Min. 128 kbps · 44.1 kHz
Want to see these formats running with your brand?
We'll get back to you within the day with a proposal aligned to your goal.
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Covering the entire funnel with a single operation: six formats on premium inventory, powered by technology (DCO and Brand Lift), broad coverage and controlled frequency.
Six formats working together on premium inventory, each with a role in the funnel: awareness on the big screen, consideration in the content and action on the user's device.
With Dynamic Creative Optimization, a single base creative automatically updated based on that day's match, the country and the time slot, activating only for the brand's exclusive matches. Without producing dozens of pieces, each user saw the match that applied to them, on the right outlet and at the right moment:
In parallel with the campaign we ran a Brand Lift study: we saved the impacted audience and compared exposed vs. non-exposed users to measure brand recall, message association and intent. This way, beyond media KPIs, the campaign proved its real effect on the brand.
A technology that measures real attention through eye-tracking and artificial intelligence models. While other metrics tell you if the ad was shown, Lumen tells you if it captured attention.
Brands are investing more and more, but focus on metrics that don't prove real attention: a play doesn't mean someone paid attention, and a good CTR doesn't necessarily mean the piece was actually looked at. Being on screen isn't the same as being seen.
We represent and integrate Lumen for the region.
Brands invest more and more in social media, but focus on metrics that don't prove real attention. On social media, being on screen isn't the same as being seen.
A simple process to measure real attention without changing the way you already run your campaigns.
Meta · TikTok · YouTube · LinkedIn · Pinterest · Snapchat · X
We represent and integrate Lumen for the region: we translate attention metrics into actionable insights, with clear reports for brand, media and creative teams.
A study that measures whether a campaign improves brand recall and perception, comparing people exposed to the advertising vs. people not exposed.
Recall, preference and intent. Ideal for launches and branding campaigns: it lets you prove real impact beyond the clicks.
Real example: with PedidosYa Market we measured whether the campaign really stuck in users' minds, by asking which grocery delivery app came to mind first.
Rich Media and Video campaigns for PedidosYa's online grocery store: scale across two markets, sustained performance and a Brand Lift study to find out whether the brand stuck in users' minds.
Increase visibility and generate real interaction in e-groceries campaigns, achieving regional scale and sustained performance in Argentina and Peru, without losing inventory quality or saturating the audience.
Interaction grew consistently at higher frequency, with sustained engagement and no signs of fatigue. Strong presence in major cities (Buenos Aires, Córdoba, Rosario, Lima, Arequipa, Trujillo) and excellent response in secondary cities too.
In parallel with the campaign we ran a Brand Lift study: we saved the impacted audience and compared exposed vs. non-exposed users, asking which grocery delivery app came to mind first.
This way, beyond media KPIs, the campaign was able to prove its real effect on brand recall and association, beyond the clicks.
Dynamic Creative Optimization lets you create dynamic ads that automatically adapt based on defined variables, showing the most relevant message in real time.
Real example: during the World Cup, a single DIRECTV display creative automatically updated based on the match, the country and the time slot, activating only for exclusive matches, without creating multiple pieces.
Brands generate content every day, but much of it stays limited to social platforms. Social Media ≠ total reach: without distribution, impact stays limited.
We turn posts, reels, videos and influencer content into programmatic ads ready to run across different formats and screens, bringing the social language to premium environments and wider audiences, while keeping the original look and feel.
Platforms covered depending on content availability: Instagram · TikTok · Facebook · X · Pinterest · LinkedIn · YouTube.
TikTok is one of the environments where audiences discover, interact and connect with brands in the most natural way. We bring advertising solutions inside TikTok with visible and actionable formats.
We combine TikTok's reach and native consumption with EPL Media's operational support: the brand stays focused on the message, we handle implementation, adaptation and follow-up. Ideal for awareness, consideration, launches, promotions and traffic.
Activation happens directly within TikTok. It's not a programmatic buy.
